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Social housing, not social cleansing!

Victoria Street E15: the Mayor concedes it’s no place for children but residents demand to know how & where they’ll be rehoused

On 25 May at Newham’s Annual Council Meeting, parents and children of Victoria Street, Stratford E15, and members of Focus E15 campaign, stood up with banners and placards to get their voices heard. Fed up of being under the radar, fed up of housing officers not replying to emails, fed up of being fobbed off and left in Victoria Street, sharing beds parents and families, no space for cots, toddlers with nowhere to walk, children doing homework on their beds, no ventilation, no space, mental health trauma, prison-like feeling to the building – we all shouted: We are humans, not numbers. Victoria Street is no place for Children.

The Mayor Rokhsana Fiaz acted promptly to remove heavy handed security and usher everyone to another room, putting the meeting on hold, and apologising to the residents of the building for what they are going through – unacceptable she said. She made a promise, repeated in the chamber afterwards, and recorded for posterity, that by May 2023 no more families with children would be in Victoria Street, no more to be moved in and all those there to be moved out. She spoke of the first year of her tenure, as if this was all news to her. But this is her second term in office as Mayor of Newham, and she knows very well the outrageous and degrading conditions of those who live in Victoria Street.

Watch the Mayor’s speech on Wed 25 May 2022

After years of campaigning with residents of this slum-like, overcrowded, damp, cramped, unsafe building, this is indeed a victory. However, the question remains – how and where will residents be rehoused.

Since 25 May, there has been two meetings with the Mayor, the Director of Housing and their teams. They have also visited Victoria Street. The first meeting coincided with a brutal attack the previous evening on a woman in the doorway of her flat within Victoria Street, with her child present. It transpired that the security door was broken, the intruder had a fob and the CCTV cameras don’t work. The Mayor and Director of Housing are very sorry. It shouldn’t happen.

Monthly meetings have been implemented to address all the issues. The Mayor and the Director of Housing admit that they can’t give a guarantee that everyone will get permanent housing, they are not allowed to implement a rent cap, the Right to Buy has taken away council housing, they are looking at the impact of overcrowding in the private rented sector, especially on children, that the standards of the landlord licensing scheme are not good enough, and repeat again and again and again that there are 34,000 people in Newham on the housing waiting list and the council must act legally and fairly and therefore can’t make everyone in Victoria Street top priority.

The residents are organising and they are angry. There is no rhyme or reason to who is offered what. The bidding system via choice-based lettings system is the only way of getting permanent housing, the allocated resettlement officer is pushing people to take offers that they deem suitable, appropriate and affordable, in the private rented sector.   If a resident says no, then they have made themselves  intentionally homeless and the council washes its hands of them. This threat leaves families no choice but to accept temporary accommodation, meaning more insecurity, more moves, more school changes for children, often loss of support networks and more mental health pressure.

The latest family to be moved out of Victoria Street;  a mother and two school-age children, offered a place out of borough, away from support networks, family and childcare, an hour from the children’s school and no choice but to accept to avoid intentional homelessness. They moved in (unfurnished, only white goods) to find no water in the kitchen, no hot water at all, almost £2,000 unpaid on the gas/electric. They were told by the repair person to not touch the switch on the cooker, told by the housing officer to turn on the red switch – leading to a blast, a bang and smoke from the red switch. This was a terrifying event, and a wholly unsafe and unacceptable situation. Phone calls were made and emails  sent in an attempt to contact appropriate people. The outcome: the council is moving the family back to Victoria Street while it sorts out the problems.

Meanwhile, one of the residents shared a photo of the living space she and her nine-year old daughter have in Victoria Street (below). Only one double bed that they share. The bed is also the only place for the child to do homework. This is not only unacceptable, it is criminal and has lasting health effects on families.

The Mayor and the Labour council in Newham may well have inherited a system that they feel is not of their making and are very sorry. But sorry is not enough.

Together the fight must go on to expose what is happening and demand long term, safe and secure, housing for everyone, not just those who can pay for it.

Newham residents disrupt council meeting due to mounting concerns about living conditions.

Victoria Street! No place for children!

At Newham’s well-attended public Annual Council Meeting on Wednesday 25 May, mothers and children of 10 Victoria Street, Stratford E15 (formerly called Brimstone House and Focus E15 foyer) stood up with banners and placards to make their voices heard about the unacceptable conditions in the building. They were brave and strong acting in solidarity together.

For years residents, supported by Focus E15 campaign, have documented every day life at the hostel – cramped,unlivable for families, appalling accommodation with mattresses that give backache and living conditions that lead to depression, damp and stuffy rooms, no privacy for women forced to change in front of their sons. Parents and children of all ages are forced to share beds together due to lack of space, there is aggressive security on the door and no space for children to play. Children and adults with disabilities live in unsuitable and distressing conditions and fire alarms go off through the night.

This is the horror of emergency accommodation that merges into temporary and can last for years. It is no place for children and families because it is a building designed for single young adults and living like this is effecting everyone’s mental health.

As the interruption of the council meeting began, security ran forward to silence the campaigners and take the banners away, but their voices were heard above the commotion explaining to the large crowd why this was necessary and that the appalling living conditions for so many in the borough must not be below the radar and buried from public view.

Residents from Victoria Street protesting at length of stay at the hostel and the effect it is having on their children.

The Labour Mayor Rokhsana Fiaz stepped down from the podium and came over. She officially stopped the meeting and took the campaigners downstairs with a few of her entourage to another room. The Mayor apologised for there not being any resolution to Victoria Street since she came into office for her first term in 2018 – embarrassing, shameful and morally unjust were her words. She admitted that housing services are a mess.

Then, significantly, Rokhsana Fiaz, Mayor of Newham, said that she would go back to the main meeting and in her address would announce the ending of the placement of families with children in Victoria Street. She pledged that by the end of the first year of this term, she would work to have all families rehoused from Victoria Street. Residents cheered.

Labour-run Newham council has the highest number of children in the country living in poverty, the highest level of homelessness, the highest number of households in temporary accommodation, more households on its housing waiting list than any other London council, and the worst overcrowding at 25.2% of households. There are also empty homes all around the borough and council homes that have been left to rot.

This is a key moment to note these promises and hold the Mayor firmly to them.

Victory to the families of Victoria Street! Collective action is the way forward. Housing justice for all now!

Join Focus E15 campaign on the weekly stall outside Wilko’s on Stratford Broadway, Saturdays 12-2pm.

Residents join in solidarity and raise their collective spritits to say rehouse us now!

Stop false promises and electioneering – we demand deeds not words!

Over the last 9 years, Focus E15 campaign has battled with Newham Labour Council about the conditions in Focus E15/Brimstone House/Victoria Street hostel.  While the name of the hostel has changed over the years, the appalling living conditions remain the same.

Here we go again. 5 May 2022 and time for local elections. Focus E15 campaign demand that the next lot of elected representatives, actually do something for the most marginalised in our communities and represent those living in overcrowded, shoddy accommodation. In the words of the East London Federation of Suffragettes, one hundred years ago, we demand DEEDS NOT WORDS.

Life in 10 Victoria Street hostel, Newham Stratford, London E15 in 2022

‘This place is like a prison. It is like three people living in a cage.’ Parents of a newborn baby in Victoria Street.

Nine years from the start of the campaign, Focus E15 campaign stands side by side with residents facing the same housing issues due to the same hostel. Parents and children are still being crammed into tiny rooms, with no space for homework or study or privacy. There is damp and mould, no ventilation, parents sharing beds with children, no space for babies to crawl or toddlers to walk. Residents are expected to use laundrettes at higher cost as the washing machines are dirty, with frequently broken lifts, alarms sounding regularly even overnight, case workers/housing officers who say they have too much to take on and to stop contacting them. There is additional suffering and worry about children with disabilities who need space and calm, and very little face to face support.

Focus E15 hostel

Focus E15 campaign emerged from the Mother and Baby Unit of the Focus E15 Foyer hostel over nine years ago. When the young mothers moved in they were told they would be there three to six months and out by the time the baby was crawling. However they were left for years with growing children, less space and eventually an eviction notice with no offer of either permanent, affordable or local housing.

Back when the building was run as a young people’s hostel it was owned and run by East Thames housing association and funded by Newham council. When Newham council withdrew funding and the housing association issued eviction notices, the mothers began to organise and take action to stop them being forced out of London to housing in Hastings, Birmingham and Manchester.

Clip from the start of the campaign

See a clip of Chris Woodhead from East Thames Housing Association in 2014 stating the hostel is ‘not suitable’.

The young mothers were fighting to stay local, be rehoused adequately, and acting to highlight the unliveable, dangerous and brutally depressing conditions Newham Labour council had placed them in – in the Focus E15 hostel, later named Brimstone House and now known as 10 Victoria Street.

The battle for housing justice went up a gear in 2013/14, once residents knew of the empty homes all around the borough and over 410 empty council homes on the Carpenters Estate. Having destroyed them by leaving them empty for over a decade, now the council are on-track to demolish these council homes and replace them with various types of housing, none of it council.

In the last nine years, Focus E15 campaign has been a thorn in the side of Newham council, seeing off the Mayor Robin Wales and now taking on Rokhsana Fiaz. There has been a weekly stall, marches, occupation of empty homes on the Carpenters Estate less than a mile away from Victoria Street. Residents have spoken in deputations to the Mayor in full council meetings and with the support of the Public Interest Law Centre there has been a formal complaint with testimonies of residents in Victoria Street. Shamefully, the council dragged its heels, replied a year later inadequately, and the ombudsman refused to take it further.

The Labour council promises much but delivers little. People are still facing evictions, labelled intentionally homeless, moved out of borough or out of London, away from family and support networks. Rokshana Fiaz came into power in 2018 promising to tackle homelessness and poverty – shame on the council for the conditions still facing families in 10 Victoria Street.

At the peak of the pandemic, Newham Council has the highest number of children in the country living in poverty, the highest level of homelessness, one out of every 24 people, the worse level of air pollution in the whole of Britain, the worst overcrowding at 25.2% of dwellings. Newham has over 4,500 households in temporary accommodation and over 27,000 households on its housing waiting list. By June 2020, Newham had the second-worst Covid19 death rate in the country.

There is resistance in Newham from all sorts of groups and campaigns and this includes Focus E15 campaign and the parents in 10 Victoria Street.

Focus E15 campaign has a clear message for Newham Labour Council – Victoria Street is no place for children! Rehouse residents now!

We will continue to organise together as collective action is what achieves the most and empowers us all. It is how we learn together and fight for a better future.

Join us on Saturday outside Wilkos on the Broadway in Stratford from 12pm-2pm with residents from Victoria Street hostel to campaign for decent homes for all and to

Educate! Agitate! Organise!

Soon to be evicted -young person speaks out.

NO EVICTIONS!

Shelter is a basic human need!

Brimstone House, 10 Victoria Street, E15 is a notorious temporary and emergency accommodation building owned and run by Newham Labour council.

Built as a young people’s foyer, it is not suitable for couples let alone families with children. 

Listen to the interview below of a young person who has spent all of his teenage years in Brimstone House. The toll on the parents and young person, now 18 years old, is huge, physically and emotionally. The pandemic years and lockdowns have made it even harder. 

This family is facing eviction – the bailiffs are coming on Thursday 10 February.

It’s too late to stop it says Newham Council.

It can’t be stopped say the lawyers.

Where do the family go?

Stand with Focus E15 campaign to say NO EVICTIONS.

Oppose and expose this cruel system that punishes the vulnerable and strips people of their dignity.

Newham Council advertises itself with the words People at the Heart of Everything We Do….

However 25.2% of all housing is overcrowded in Newham, well over the London average of 14.6% in social housing and 12.6% in the private rented sector. Newham Council has just spent hundreds of thousands of pounds to get a Yes vote in the Carpenters Estate ballot on regeneration, which means a substantial number of council homes will be demolished.

Two million council houses have been lost through the Right to Buy policy since 1981 in Britain, and in the past decade only 147,000 ‘social rent’ houses have been built in England, while over 282,000 have been sold or demolished. Almost 2 million people are on the housing waiting list.

Publicly-owned housing on a mass scale is the only way to address the housing crisis and we will have to fight for it.

Listen to to the interview from a young person, describing life growing up in a hostel and the threat of being evicted :

Join Focus E15 campaign on the streets every Saturday 12-2pm on Stratford Broadway outside Wilko’s.

Watch as Focus E15 Campaign calls out estate ballot process

This morning, Sunday 23 January, Focus E15 campaigners and Carpenters Estate residents in Stratford, London were on the BBC Politics TV show, to bring further attention to the recent estate ballot process that took place on Carpenters Estate last month. Not only did Newham Council spend at least £350k to secure a ‘yes’ vote, but they tied temporary accommodation residents right to a secure tenancy to the ‘yes’ vote for demolition (of almost 60% of the estate!)

If the Mayor of Newham was really concerned with residents rights, then why move anyone into a council estate on a temporary contract? All the residents currently in temporary accommodation should be given secure council tenancies now! No demolition of the Carpenters Estate!

Focus E15 campaign will be back in Stratford this Saturday from 12pm-2pm on the Broadway outside Wilkos. If you support the campaign, please watch and share the video below.

Newham Council threatens pregnant mother with homelessness

This is an URGENT message for anyone interested in human rights, women’s rights, children’s rights and the ruthless cruelty of a Labour council. 

Newham Council has discharged its homelessness duty to a pregnant woman who has a toddler and is due to deliver her second baby in February (therefore anytime now). She is currently living in Brimstone House, where families languish in emergency and temporary overcrowded accommodation in rooms built for one. 

This piece is being published on Monday 10 January, the day that Newham Council’s responsibility for providing further temporary accommodation to this family ends. 

The council housing officers have emailed to clarify and confirm there is no intention to evict this family on 10 January, but make it clear that this could happen if the council applies to the courts for possession. The council officer casually adds in the email that there will be more than sufficient notice if this happens. 

HOW CAN THIS BE? 

At the end of September 2021, this family was offered a move from Brimstone House, Victoria Street, E15, to another temporary accommodation. It was not a great place for various reasons including an insecure door that was a worry about safety, and she felt it not appropriate for her and her 21-month-old child and baby to come. She refused the offer and immediately Newham Council discharged its housing duty to the family. Within a few days, knowing the consequences, frightened about eviction and homelessness, struggling with her mental and physical health, she changed her mind and contacted the council. But too late for Newham Council, who don’t recognise a change of mind, and clearly would rather see families homeless than reverse their callous decisions. 

A review was undertaken by another housing officer who concluded that they are satisfied that she refused a reasonable offer and will be able to manage in the private-rented sector and that there are no exceptional circumstances and the council will not be exercising any discretion. Therefore the reviewing officer upholds the decision that the council has no duty to secure this family with accommodation. 

This is disgraceful. But it is also terrifying, because to say that someone can manage in the private-rented sector is to assume that they have money for a deposit and several months’ rent and a rich guarantor.

WHAT NEXT?

If Newham Labour Council insists the discharge of housing duty stands, they will proceed to evict this family and she will go into labour homeless and once she has delivered her baby, she must make another homeless application and has to be provided with emergency housing. Or perhaps the council expects her to make an application to court and challenge this situation in the last few days or weeks of her pregnancy. Neither are a satisfactory way to treat a family in need.

Court-mandated evictions have increased by 207% after the pandemic-related ban was lifted. In England there are 95,450 homeless households, two thirds of them with children, living in cramped and unsuitable temporary accommodation. 

Focus E15 campaign stands with all those struggling for decent housing.
We challenge Newham Labour Council to do the right thing and start 2022 by showing this family some compassion and humanity.

No such thing as intentional homelessness! No discharge of housing duty! No eviction!

Join us at the Focus E15 street stall on Saturday 15 January at 12pm outside Wilkos to make a stand for housing justice for all!

Newham residents’ anger over ballot process mounts


Saturday 18 December 2021. People gathered on the Carpenters Estate in Stratford E15 to challenge Newham Labour council and Mayor Rokshana Fiaz after the local ballot returned a Yes vote for the council’s regeneration plan. A Yes vote means demolition of almost 60% of the estate.

Focus E15 campaign along with residents, decanted residents, local people, Brimstone House residents and comrades from Fight Racism! Fight Imperialism! Newham Resists! and Newham Socialist Labour, spoke out with a clear message that council homes should be refurbished not demolished, that the council’s agenda is one of pursuing maximum profit, not housing those most in need, and that the local Labour councillors are part of the problem not the solution. As one speaker said, if they stand on the right side of history, they should resist or resign. 

For two decades the council has been chipping away at the community and leaving homes empty and watching them fall into disrepair. As part of this current phase, the council has spent hundreds of thousands of pounds to secure a Yes vote in the ballot, now rubbing their hands with glee that they have the green light to destroy more council housing. A resident from the estate was clear – how dare the council keep families cooped up in Brimstone House, overcrowded and unsuitable for families and children, while over 400 council homes lie empty on the Carpenters Estate.  

A former resident of 40 years on the estate, decanted in 2011, with empty promises of the right of return, said, people know they are being lied to and the fight is not over.  
As Thomas Sankara, African revolutionary from Burkina Faso, said in the 1980s:To those who have acquired houses and land through corruption, we say: Start to tremble!


Expose the corruption of the Labour council in Newham!
Refurbish, Don’t Demolish the Carpenters Estate! 
Stand together to demand housing justice!

Focus E15 campaign sends solidarity greetings to all at the end of this complex year, thank you to all those who have supported the campaign through the lockdowns and restrictions. Let us move forward together in 2022.

The people united will never be defeated!

*BREAKING NEWS* Carpenters estate: Newham buy a Yes vote to demolition

RESIDENTS ACCUSE NEWHAM LABOUR COUNCIL OF SPENDING PUBLIC MONEY TO FORCE THROUGH A VOTE FOR DEMOLITION

On Tuesday 14 December 2021, a resident ballot on the Carpenters Estate in Newham, East London, returned a Yes vote in favour of the council’s regeneration plans, meaning almost 60% of the estate will be demolished for ‘regeneration’.  This is a deep blow for residents who want to refurbish and save the existing estate as it is.

Residents have called out the whole of the ballot process as being deeply biased in favour of the council’s plans. Newham council and the council’s housing company, Populo Living have spent at least £350,000 on campaigning for a Yes vote, whilst campaigners had no access to public funds.

Throughout the consultation and ballot process, Carpenters’ residents and supporters of Focus E15 campaign have complained of underhand tactics used by Newham Council and Populo Living. Blatant propaganda posed the council’s plans as the only viable option.                                       

For example, Populo Living’s newsletter of October 2021, states:

  • The future of The Carpenters is up to you – if you want to build a stronger estate, you need to vote YES in the ballot at the end of October.

‘Vote Yes’ graphics have been seen on billboards, newsletters, community spaces and in the Landlord Offer document which the vote was based on. Residents have told of continual door-knocking on the estate by both Populo Living and Source Partnership employees who are the Independent Resident and Tenants Advisors.

A huge amount of public money has been spent in the process of canvassing for a yes vote. A Freedom of Information request found out that at least:

  1. £146,275 has been spent by Newham Council on running consultancy services
  2. £224,000 has been sent by Populo Living on running consultancy services
  3. £4,400 was spent on a Community fun day

Newham Council has followed the GLA’s Good Guide to Estate Regeneration in order to secure funding for future development.

However from July 2018 to March 2020, all of the ballots held on estates in London have resulted in ‘Yes’ votes for regeneration – in every case this resulted in demolition.  

Councillors in Haringey have been so outraged by this process that they have called for an independent inquiry into the regeneration ballot carried out on the Love Lane Estate, following allegations of pressure put on residents.

Under GLA guidance, neither Newham Council nor Populo Living is required to put forward a balanced argument and they are allowed to lobby with huge resources for their preferred position. Residents who wish to lobby against the council have no resources made available to them.

Such one-sided campaigning and clear inequality are unlawful in referendums and elections.

The Greater London Authority and Local Authorities’ ballots are a cover, using the voting and the notion of democracy for ultimately destroying council homes. This corrupt and unequal process must end.

Focus E15 campaign and residents will be meeting on the Carpenters Estate, Newham, London E15, from 12-2pm on Saturday 18 December (next to the shop in the middle of the estate) to discuss the next steps in our campaigning, to shine a spotlight on housing issues in East London and say to the council and Populo Living:

Hands off the Carpenters Estate! Join us and residents to make more plans on Saturday 18 on the estate. Together we are stronger.

We want council housing and homes for life!

Another family has been moved into the hostel Brimstone House in Victoria Street in Stratford during the last eight weeks. This means that Newham Labour council and Mayor Rokhsana Fiaz still think that rooms built for single young people are adequate to house families. This has to stop! People need to be housed in decent housing. Shame on the council and those in local government who sit by and let the housing crisis in Newham escalate whilst people suffer and homes remain empty. 

This family is a father, a mother and a four month old baby. There is just about space for a double bed and a sofa. Currently the father sleeps on the sofa while the mother sleeps with the baby in the bed, which is against the advice from midwives, health visitors and GPs about safe sleeping for babies. It is just not appropriate for an adult to sleep all night on a sofa.

There is little or no ventilation, the room is quickly filled with cooking smells which can be overpowering, and the toilet flush does not work properly despite repeated requests for it to be fixed, it has not been repaired. The alarm continues to go off in the building and there is drilling early in the morning. It is no wonder that these parents are distressed, tearful and unwell. There is no space and nowhere to put their belongings. It is clear that Brimstone House is no place to raise a child and the housing is not suitable.  

Meanwhile, the roomy council flats around the corner on Carpenters estate remain empty and there are trees growing out of them! What a waste. We want to save every single council flat on this estate because this housing offers the chance for long term stability, community and cheap rent. A chance for a decent life.

Please join us on Saturday 18 December 12-2pm on the Carpenters Estate where over 400 home have stood empty for over a decade, where currently a ballot is underway and where the council is spending hundreds of thousands of pounds to secure a yes vote to its regeneration scheme which will mean demolishing 60% of the estate.

We need more council homes, not fewer!
We need families like the one above from Brimstone House, and the thousands of others on the housing waiting list and those in temporary and emergency accommodation, to be housed decently.

Join us on Saturday 18 December at 12 noon in the middle of Carpenters Estate in Stratford (near the shop) to fight for housing, to make a stand against capitalism, against racism in housing and to restore people’s dignity.

Please share and join the facebook event

Life on Carpenters Estate -a life worth fighting for

A local resident speaks to Focus E15 campaign about what Carpenters Estate means to her.

When I reminisce about my best moments growing up, I always think of the Carpenters estate. I can’t imagine growing up in a more fulfilling community.


Across all generations we supported one another. You had the over 65s, some who had known each other since the 2nd World War. They had grown up together and then raised their children together. It was a very close, caring and supportive community that felt more like a family. Us children would all attend Carpenters primary school and play together afterwards in the lovely green spaces and park. There was so many different cultures too, I tried so many different cuisines and learned a lot by being around different ethnicities and religions. I actually believed the whole world was multicultural like the estate I grew up on, because to me Carpenters was the only world I knew.


Over the years we have seen people be moved away and relocated. It started with the Olympics. So many people were paid off and moved on. The place was becoming more and more deserted and neglected. There was never a problem to start with on Carpenters, it was just an inconvenience to Newham council and the London Olympics to have ‘common people’ so close to the games and the new Westfield. They were creating a new Stratford and we were an inconvenience to that image.


Now they are proposing to regenerate the whole area! That will mean 60% of homes being demolished. That includes my Grandmothers house which she worked her whole life to own, just to be told in her early 80s that she is at risk of losing it, because they need the land now for their new plans. It’s all what works for them and they never consider the people they are affecting. My Grandmother had been very stressed due to thinking she had to move. Carpenters estate is all she knows and she loves her home and didn’t want to move. Also she was worried about decorating or changing carpets in case she is forced to move.

The council have said that the residents of the estate supports demolition which is a lie.
Why would we want our homes destroyed? If they want to support residents, why not improve the conditions on this estate right now? We had already voted for refurbishment over redevelopment but now they are saying something completely different. They have been trying to degrade the estate to make it seem that they have the solution, which is to demolish, because in the long run, it’s what’s makes them the most profit, they do not care about the welfare and health of the elderly and the stress and affects on mental health of local residents.

We must Vote No to keep Carpenters alive and rebuild a community that they demolished years ago. Choose refurbishment over demolition. Community over Capitalism. Everyone deserves a place to live and to stay in their homes that they love and feel content in.

What can you do to help?

Join the Focus E15 campaign street stall outside Wilkos in Stratford from 12pm and then on the Carpenters Estate near the shop this Saturday 20 November from 1pm.

Please sign and share our petition to say No to demolition: https://www.change.org/p/civica-election-services-misconduct-of-ballot-to-demolish-60-of-livable-homes-on-the-carpenters-estate?recruiter=734527316&recruited_by_id=41c2ba70-520e-11e7-a8e9-3b39b4752e4a&utm_source=share_petition&utm_campaign=share_petition&utm_term=share_for_starters_page&utm_medium=whatsapp&utm_content=washarecopy_31368841_en-GB%3A7